If you want to make the most out of a PPC campaign, you must use both long-tail and short-tail keywords when creating ads for it. Our Virginia Beach PPC experts will use the latest tools to discover the most relevant keywords for your campaign and include them in your ads.
Our Virginia Beach PPC pros will thoroughly optimize every vital aspect of your landing pages. From placing clearly noticeable CTAs to creating keyword-rich, informative content to improving site navigation, and more, we’ll make sure that every element on your landing pages helps visitors complete your desired actions efficiently and quickly.
By hiring JDM as your Virginia Beach PPC agency, you get to achieve your PPC goals without building any additional team. This is because our Virginia Beach PPC specialists will fully manage your PPC campaign, from creating and running the ads to making changes to them as and when required.
Whether you want one or multiple search engines to show your ads, running a search ads campaign will help you attain this goal. Our Virginia Beach PPC analysts will use the most appropriate keywords in your ads, enabling them to promptly appear in the results of all relevant search queries.
If you want to reach your potential customers without disturbing their online experience, you should ask our Virginia Beach PPC professionals to craft and run a display ads campaign. These ads will appear before your prospects when they consume content from various online sources and entice them to visit your site.
Remarketing ads campaigns can do wonders in letting you reach your past visitors and converting them into your customers. Our Virginia Beach PPC team will use a variety of components to create these ads so that they can drive your past visitors to your landing pages promptly, maximizing your chances of expanding your customer base.
If you desire to increase your sales figures quickly and efficiently, running a shopping campaign will be the right option for you. All your product details will be used by our Virginia Beach PPC experts to create your campaign, ensuring your prospects have all the relevant information at their fingertips.
You should let our Virginia Beach PPC pros create and run a video ads campaign when you want to leverage YouTube and other Google video partners. Depending on your specific requirements, our experts will use a variety of components to create your ads, maximizing your chances of receiving large volumes of qualified leads.
Running a local campaign is the best solution when you want your store in or around Virginia Beach to be visited by a large number of people. Our Virginia Beach PPC analysts will incorporate all your store-related details in your campaign to help potential visitors come to your store in a hassle-free manner.
Our Virginia Beach PPC team comes with decades of collective experience in the PPC industry. Having managed a huge number of PPC campaigns during these years, our team has gained the knowledge and skills required to make all kinds of campaigns successful. Irrespective of the scope or budget of your campaign, you’ll get the best services from us.
Countless businesses across the world rely on Google Ads to expand their customer bases. If you too belong to this league, choosing JDM is your go-to option. Some of our Virginia Beach PPC professionals have obtained Google Ads certifications by demonstrating their skills and knowledge of the platform and hence, can help you get the most out of it.
Taking a look at our completed projects will help you understand how our Virginia Beach PPC pros have already helped many different brands attain their PPC goals. In most cases, our team has exceeded client expectations in terms of driving large volumes of qualified leads to their sites and helping them make more conversions.
Our Virginia Beach PPC specialists have mastered each and every aspect of the PPC field and they keep abreast of the latest advancements in the industry. Therefore, irrespective of your industry’s competitiveness or the complexities of your field, we’re well-positioned to manage your campaign efficiently and help you get the desired results.
Unlike other PPC companies in Virginia Beach, you won’t need to do any guesswork regarding the performance progress of your campaign when you select JDM as your Virginia Beach PPC agency. You’ll only need to read our monthly reports to get each and every detail about your campaign and its performance.
Our technical support team works around the clock to ensure that all our PPC campaigns deliver optimal performance throughout their duration. Since our Virginia Beach PPC professionals will constantly monitor the Google Analytics account linked to your campaign, they’ll be able to fix any issues with your campaign within a reasonable timeframe.
Experience Improved Brand Awareness
With the help of an effective PPC marketing campaign, it’s possible to take your brand awareness to new heights. When a significant number of online searchers see your ads regularly and often above the ones from your business rivals, they’ll automatically remember your brand when they need something similar to its offerings.
Get Fast Results
If you need to get fast results in a cost-efficient manner, there’s hardly any marketing method that can compete with the effectiveness of a PPC campaign. In fact, when your campaign is crafted and managed by a premier Virginia Beach PPC company like JDM, you should be able to see noticeable results very quickly after launching it.
Reach Your Target Customers Efficiently
Since PPC campaigns revolve around high-value keywords, you can reach your prospective customers quickly by choosing the most relevant ones among them. These keywords will help your ads appear before your target audience in appropriate search result pages, letting it know of your offerings and driving a good percentage of it to your site.
Control Your Monthly Budget
Do you know that if you have a maximum monthly marketing budget of just $1,000, you can still run a powerful PPC campaign by selecting a leading Virginia Beach PPC company like JDM? Once your campaign starts delivering the desired results, you may increase your budget to run a more effective, bigger campaign.
Drive More Traffic To Your Site
Running a PPC campaign is the most efficient method to place your offering in front of online searchers including your prospects. Many of these people are already in need of products and/or services similar to what your brand offers. As a result, they’ll go to your landing pages, giving good rise to your incoming traffic.
Experience Better Sales Figures
With thoroughly optimized landing pages and substantial volumes of qualified leads, you should be able to increase your sales numbers quickly. If your offerings help your prospective customers fulfill their needs efficiently, you should make significant sales within a short period of time. You can also employ some CRO tactics to expedite the process.
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You Get More Qualified Leads
PPC helps your ads appear before online searchers who are in the mindset of buying something similar to yours. This essentially means you don’t need to give them an overview of your offerings. They’ll naturally come to your landing pages and buy from you or complete your desired actions quickly.
2.
You Receive Targeted Visitors in the Quickest Manner
PPC comes with an unparalleled ability to let brands get targeted visitors in the fastest manner possible. Armed with the most relevant keywords, your ads will be seen by the specific groups that you want as your customers. Having targeted visitors to your site is equivalent to getting more opportunities to make more conversions.
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You Can Take Your Brand’s Reputation to another Level
Whenever your prospects utilize the keywords and key phrases present in your ads in their search queries, your campaign will become visible to them. So, the more your prospective customers will use those keywords, the more frequently they’ll get to see your ads. Over time, this will help your brand establish its authority in the industry.
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You Can Employ Advanced Targeting Options
PPC has a variety of advanced targeting options that can be utilized to reach many different groups of prospective customers. No matter if you need a specific segment of a global audience or a particular local group of people to be your customers, you can target it efficiently and place your offerings in front of it.
5.
You Can Perform Better Than Your Competitors
Even if your business rivals utilize expensive marketing and advertising methods, you can outperform them by prioritizing PPC. If your campaign is crafted and managed by a team of adept Virginia Beach PPC specialists and you have truly valuable offerings, you should be able to capture large volumes of qualified leads and make more conversions than your competitors.
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You Can Utilize Advanced Marketing Techniques Such As Retargeting
It’s possible to improve your sales figures substantially by converting your site’s past visitors. With the help of PPC’s retargeting option, you can place your current offerings in front of these people efficiently and entice them to revisit your landing pages. Once they’re on your site, you can use a CRO strategy to convert them.
In today’s competitive digital marketing landscape, it’s no longer enough to simply partner with any agency. You need a company that truly understands your business, listens to your goals, and takes the necessary steps to deliver the results that will provide the greatest return on your marketing investment (ROI). At JDM Web Technologies, we specialize in pay-per-click (PPC) advertising and are dedicated to ensuring that our clients in Virginia Beach experience success in their digital marketing campaigns.
The world of pay-per-click advertising is constantly evolving and requires specialized knowledge to ensure success. PPC marketing is both highly technical and fast-paced, making it challenging for businesses to navigate without expert help. Rather than attempting to manage PPC campaigns on your own, trust JDM Web Technologies, a team of seasoned PPC professionals. Our team works on PPC campaigns every day, gaining valuable insights and expertise that we apply to each campaign.
With years of experience and a deep understanding of the latest PPC trends, JDM Web Technologies offers a competitive advantage in Virginia Beach. Our comprehensive knowledge of the PPC landscape allows us to optimize your campaigns, driving better results and maximizing your ROI.
One of the key benefits of partnering with JDM Web Technologies is the level of attention and focus we dedicate to your PPC campaigns. Our team of PPC management experts works exclusively on your campaigns, ensuring they perform well and meet your goals. By entrusting us with your PPC marketing efforts, you can focus on running your core business, while we handle the complexities of digital marketing. In addition to PPC services, we also offer web design, development, and social media marketing solutions, creating a well-rounded strategy to help your business thrive online.
Hiring an in-house PPC manager may not always be a cost-effective solution for your business. Instead, partnering with JDM Web Technologies offers an affordable and more efficient alternative. Our PPC experts help businesses maximize impressions, reduce cost-per-click (CPC), and increase click-through rates (CTR). This leads to better campaign performance and improved ROI. We understand the importance of budget management and work diligently to ensure that your marketing dollars are spent wisely, maximizing the value of each click.
At JDM Web Technologies, we create targeted PPC strategies tailored to your business’s specific needs and goals. We understand that every business is unique, so we use a data-driven approach to ensure your campaigns reach the right audience. By incorporating location-specific ads, analyzing local insights, and continually testing and refining campaigns, we help businesses—especially those on tighter budgets—get the most out of their PPC activities. Our focus is always on delivering the best possible results, whether that means optimizing ads for maximum visibility or refining keywords for better conversion rates.
Effective communication is a cornerstone of successful digital marketing. From the initial ad creation to bidding, audience targeting, and performance analysis, JDM Web Technologies ensures transparency in all aspects of your PPC campaigns. We provide regular updates and detailed reports on campaign performance, allowing you to see the results in real-time. If adjustments are needed, we keep you informed every step of the way, ensuring that you’re always aware of your campaign’s progress and strategy changes.
In PPC advertising, data is everything. At JDM Web Technologies, we utilize a data-driven approach to guide every decision we make. We continuously analyze metrics, from click costs to visitor traffic and conversion rates, ensuring that each campaign is optimized for maximum ROI. Our team stays up to date with the latest PPC trends and developments, allowing us to apply the most effective strategies and ensure your investment is working as hard as possible.
With years of experience in search engine marketing and PPC advertising, JDM Web Technologies brings a wealth of expertise to every campaign we manage. Our dedicated team of PPC experts is passionate about driving traffic, generating high-quality leads, and increasing your bottom line. We combine our deep search knowledge with proven SEO and PPC strategies to ensure that your business is positioned to succeed in the digital space.
At JDM Web Technologies, we specialize in Pay-Per-Click (PPC) marketing services designed to help businesses in Virginia Beach achieve measurable success. Through strategic PPC campaigns, we ensure that your business appears at the top of search results, reaches your target audience, and converts clicks into valuable leads. Our team of experts is committed to developing high-performing PPC strategies that maximize your ROI and drive tangible results.
In-Depth Keyword Research for Targeted Results
The foundation of every successful PPC campaign is comprehensive keyword research. At JDM Web Technologies, our PPC specialists utilize the latest tools and techniques to identify the most effective keywords for your business. By bidding on high-performing keywords, we ensure your ads are displayed to the right audience — those actively searching for products and services similar to yours. This precision helps increase clicks, improve conversion rates, and ensure that your advertising budget is spent efficiently. Our goal is to make your business visible to the customers who matter most.
Optimizing Landing Pages for Higher Conversions
Once a potential customer clicks on your ad, the next crucial step is to convert that visitor into a lead or sale. This is where landing page conversion comes in. At JDM Web Technologies, we optimize your SEO landing pages to provide an excellent user experience and drive conversions. A well-designed landing page not only increases engagement but also enhances your brand reputation and reduces advertising costs. We align the landing page content with your ad messaging to ensure a seamless journey for the user, making it easier for them to take action.
Expert PPC Management Services
PPC advertising is an essential part of any digital marketing strategy, and at JDM Web Technologies, we take the guesswork out of it. Our comprehensive PPC management services cover everything from ad creation to bid management. We ensure your PPC campaigns are finely tuned to attract targeted visitors to your website and physical store. By leveraging advanced tools and proven techniques, we drive highly relevant traffic, leading to increased sales and a stronger online presence.
Smart Paid Advertising for Maximum Exposure
Effective paid advertising allows you to immediately reach your target audience and gain a competitive edge. JDM Web Technologies helps businesses of all sizes invest smartly in PPC campaigns that lead to high returns. By utilizing various advertising platforms, we ensure your ads reach the right audience at the right time. Whether it’s through Google Ads, Bing Ads, or other platforms, we take the right steps to optimize your ad spend, turning every dollar into profitable growth.
A/B Split Testing for Optimal Ad Performance
A/B split testing is a critical element of our PPC services. We rigorously test different ad designs and messaging to determine which combination performs best for your audience. By analyzing performance metrics and buyer behavior, we optimize your ads to capture attention, increase click-through rates (CTR), and improve conversion rates. Understanding the nuances of your audience allows us to find the right voice and branding that evoke immediate customer action.
Conversion Rate Optimization (CRO)
At JDM Web Technologies, we understand that driving traffic is only half the battle — the other half is converting that traffic into valuable business outcomes. Conversion rate optimization (CRO) is a key component of our PPC services. Our team focuses on creating clickable, compelling ads with targeted copy that resonates with your audience. We fine-tune every aspect of your PPC campaigns, including search impression shares, ad positioning, and in-market audience targeting to boost your conversion rates and improve your Quality Score.
Social Media Advertising to Expand Your Reach
In today’s digital world, combining PPC with social media advertising offers significant advantages. Social media platforms like Facebook, Instagram, and LinkedIn allow businesses to reach a wider audience and re-engage existing customers. At JDM Web Technologies, we leverage PPC ads on social media to increase brand awareness, drive traffic, and encourage social sharing. Our social media campaigns are designed to maximize engagement, expand your online reach, and ensure your message is seen by your target market.
Google and Bing Ads Management
Google Ads is a dominant platform for PPC, but Bing Ads also offers a great opportunity to reach additional segments of your target audience. JDM Web Technologies helps you manage PPC campaigns on both Google and Bing to ensure you don’t miss out on any opportunities. By diversifying your ad spend across different search engines, we maximize your visibility, capture more leads, and drive additional traffic to your website.
Nextdoor Advertising for Local Market Engagement
If you are a local business in Virginia Beach, Nextdoor advertising provides an excellent opportunity to connect with your community. JDM Web Technologies optimizes your Nextdoor business page and creates tailored ads that engage local customers. We track key metrics using advanced analytics tools and provide monthly reporting to ensure your campaigns are performing effectively and contributing to your bottom line.
At JDM Web Technologies, we specialize in maximizing the effectiveness of PPC campaigns, helping businesses in Virginia Beach achieve measurable results. Our approach is centered on data-driven optimization techniques, ensuring your campaigns reach their full potential. Here’s how we ensure that your campaigns perform at their best:
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Comprehensive Account Audit
We begin by auditing your existing PPC campaigns, analyzing key metrics like CTR, conversion rates, and ROI. This audit allows us to identify inefficiencies and uncover opportunities for improvement.
2.
Advanced Keyword Research
Successful PPC campaigns hinge on targeting the right keywords. We conduct in-depth research to find both high-volume and long-tail keywords that resonate with your target audience. By continually refining our keyword strategy, we ensure your ads are shown to the most relevant searchers.
3.
A/B Testing
To optimize campaign performance, we routinely test different ad copy, landing pages, and bidding strategies. A/B testing helps us identify the best-performing combinations, allowing us to make informed decisions that improve your campaign results over time.
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Quality Score Improvement
Google Ads uses Quality Score to determine the relevance and effectiveness of your ads and keywords. At JDM Web Technologies, we focus on improving your Quality Score by creating highly relevant ads and landing pages. This leads to lower costs and better ad placements.
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Ongoing Campaign Optimization
PPC campaigns need continuous attention. We monitor campaign performance on a daily basis, making adjustments to bids, targeting, and ads as necessary to maintain peak performance. This ongoing optimization ensures that you are always getting the best return on your investment.
Reducing Cost Per Acquisition (CPA) is a key objective for any business using PPC, and at JDM Web Technologies, we leverage a variety of techniques to help businesses in Virginia Beach lower their CPA while maximizing the effectiveness of their campaigns:
Precise Audience Targeting
By narrowing down your target audience using demographic, geographic, and behavioral data, we ensure that your ads are only shown to those most likely to convert. This minimizes wasted ad spend and helps lower CPA.
Effective Bid Management
We utilize a combination of manual and automated bidding strategies, such as Target CPA and Enhanced CPC, to ensure that we are bidding optimally for each keyword and ad group. By setting the right bids, we ensure you’re not overpaying for clicks that don’t convert.
Negative Keyword Optimization
Negative keywords prevent your ads from showing up for irrelevant searches. By continuously refining and updating your negative keyword list, we eliminate wasted spend and ensure that your ads only appear for highly relevant queries.
Conversion Tracking and Analytics
Accurate conversion tracking is crucial for reducing CPA. We set up and manage robust tracking systems to capture valuable data about user actions on your website. This data helps us identify which ads, keywords, and landing pages are driving conversions, allowing us to optimize for better CPA.
Landing Page Optimization
An optimized landing page can significantly improve your conversion rate, lowering your CPA. We work with you to ensure your landing pages are aligned with the keywords and ad copy, providing users with a seamless experience that encourages them to convert.
Retargeting is a powerful way to bring back users who have previously interacted with your business but did not convert. At JDM Web Technologies, we use a variety of proven techniques to ensure that your retargeting efforts are successful:
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Dynamic Remarketing
Using dynamic remarketing, we show personalized ads to users based on the specific products or services they viewed on your website. This reminder of their previous interest increases the likelihood of conversion.
2.
Sequential Retargeting
Instead of showing the same ad to users repeatedly, we implement a sequential approach that shows different ads at various stages of the buyer’s journey. This helps to keep the messaging fresh and encourages users to take the next step.
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Cross-Device Retargeting
Users frequently switch between devices, so we ensure your retargeting campaigns follow users across their devices. This ensures that your brand stays visible, whether they’re browsing on a mobile device, tablet, or desktop.
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Custom Audience Segmentation
Not all visitors are the same, and we segment your audience based on their behavior. For example, users who visited a product page may see different ads than those who added an item to the cart but didn’t complete the purchase. This allows us to create highly targeted and personalized ads.
Geo-targeting is a valuable tool for businesses looking to attract local customers in Virginia Beach. JDM Web Technologies uses geo-targeting to make sure your PPC campaigns are seen by users in the most relevant locations:
Location-Specific Targeting
We target users based on their geographic location, whether it’s specific zip codes, neighborhoods, or within a certain radius of your business. This ensures your ads are shown to people in areas where you can realistically serve them, increasing the chances of conversion.
Localized Ad Copy
We craft ad copy that resonates with your local audience. By incorporating regional references or promotions specific to Virginia Beach, your ads become more relevant and relatable, leading to higher engagement rates.
Mobile Optimization for Local Searches
With the rise of mobile search, it’s critical to ensure that your ads are optimized for mobile users. We optimize your geo-targeted campaigns for mobile devices to capture users who are on the go and actively searching for local services.
Ad Scheduling
We can schedule your ads to show at the most effective times based on local behaviors and peak hours for your target audience. This ensures that your budget is spent efficiently when users are most likely to convert.
At JDM Web Technologies, we understand that ad copy is crucial in capturing the attention of potential customers and prompting action. Here’s what you can expect from our ad copy:
1.
Compelling and Relevant Headlines
We create headlines that grab attention immediately, addressing customer pain points or highlighting your unique selling proposition.
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Clear, Concise Messaging
We ensure that your ad copy communicates your message clearly and quickly. We focus on the benefits of your product or service and how it solves the problem of your target audience.
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Strong Calls to Action
Every ad will include a clear and persuasive call to action, prompting users to take the next step, whether that’s calling, signing up, or making a purchase.
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Keyword-Relevant Copy
We make sure your ad copy is closely aligned with your targeted keywords, improving relevance and Quality Score. This ensures that your ads rank higher and appear more relevant to the user’s search intent.
At JDM Web Technologies, we are known for our expertise in advanced PPC bid strategies. Our knowledge of bidding allows us to get the most out of your budget, ensuring that you only pay for clicks that are likely to lead to conversions. Here’s why we are leaders in this area:
Smart Bidding
We use Google’s machine learning algorithms to adjust bids automatically based on user behavior and the likelihood of conversion. This ensures that you get the best value for your budget without overpaying for clicks.
Target CPA Bidding
We focus on maximizing conversions while controlling costs by using Target CPA bidding. This strategy allows us to automatically adjust your bids to achieve your desired cost per acquisition.
Device and Time-of-Day Adjustments
We adjust bids based on user behavior across different devices and times of the day, ensuring that your ads are shown to the right people at the right time.
Bid Adjustments for Demographics
With demographic targeting, we adjust bids to show ads to the most relevant users based on age, gender, income, and other factors, further improving campaign efficiency.
JDM Web Technologies offers a comprehensive range of Google Ads management services tailored to businesses in Virginia Beach. These include:
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Search Ads
The most common form of PPC ads, perfect for capturing users actively searching for your products or services.
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Display Ads
Visually engaging banner ads that appear on Google’s partner websites, driving brand awareness and consideration.
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Shopping Ads
For eCommerce businesses, we manage shopping campaigns to display your products directly in search results, boosting visibility and sales.
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Video Ads
We create engaging video ads that run on YouTube and other video platforms, helping you connect with a larger audience.
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App Promotion Ads
For businesses with mobile apps, we offer app promotion services that increase installs and in-app engagement.
If you wish to have your small PPC campaign managed by a top Virginia Beach PPC company on an hourly basis, you can expect to pay anything from $100 to $149. If the same company crafts and executes the campaign on a monthly basis, you’ll need to pay at least $1,000.
If the primary target location of your business is Virginia Beach and you want to acquire more local customers, you should opt for one of our basic PPC packages. When you buy these packages, our Virginia Beach PPC professionals will provide you with optimization of a certain number of landing pages, keyword research and analysis, and more services.
If you run a medium-sized business in or around Virginia Beach and are trying to increase your sales within a short period of time, you should buy one of our advanced PPC packages. Apart from the services offered as part of our basic packages, our Virginia Beach PPC experts will completely manage your campaign.
Our enterprise PPC packages are the best fit for enterprises looking to capture the attention of prospective customers from across the country. Under these packages, you’ll get the entire range of our Virginia Beach PPC services from our Virginia Beach PPC specialists along with constant support from our technical team.
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