Targeted Traffic of Local Customers
The greatest advantages that local SEO gives to small businesses are the targeted, very relevant local customers. For instance, a San Jose prospect would be interested in locating products or services near him. Whether it’s a search for “a plumber in San Jose” or a search for a “restaurant near me,” local SEO will ensure that your business appears on top among those that appear in local searches. By optimizing your website for local keywords and being listed in local directories, you’re more likely to be found by people around you and ready to buy.