Target Local customers.
One very compelling reason that small businesses benefit the most from Local SEO is that it reaches customers geographically close to your business. With millions of people in San Antonio, many consumers are actively seeking products or services nearby. Local SEO would ensure that when such potential customers searched with terms like “best plumber in San Antonio” or “San Antonio boutique,” your business turned up on the list.
Therefore, local optimization will eventually bring you closer to the locals who pass by your business. Hence, it is sure that you will be connecting your campaign to those people as they maximize the opportunity of converting those visitors into a customer.