Ad reach
Local
Global
Ad: example-business.com
Plumbers in Charlotte, NC – Call Now
Call Us Today For A Complete Range Of Plumbing & Heating Services
According to a Hanapin Marketing report, around 79% of the marketers have admitted to having benefited from paid search marketing. Using pay per click, a marketer expects to generate a higher ROI. To know if PPC marketing is suitable for business, first, let’s learn what pay per click is and how it works.
Marketers use pay per click to build brand awareness, advertise their services & products and drive traffic from the target audience. PPC advertisers pay every time a user clicks on the PPC ads. While PPC is mainly associated with Google SERPs and Google Display Network, many other digital platforms like YouTube, Facebook, Pinterest, LinkedIn, etc., use pay per click ads today.
PPC marketing is based on keywords, where PPC campaign management services like Adwords give value to different search terms and phrases. Depending on the volume, difficulty, and competition of the search terms and phrases, the value differs. A term or phrase having high competition from advertisers will have a high value. Here’s how our experts will help you start your first PPC Ad –
Plumber
Ad: example-business.com
Get 24×7 Hour Emergency Plumbing Service in Charlotte NC. Call Us Today For A Free Estimate.
Ad: example-business.com
We Offer Same Day Service With 24/7 Availability.
Ad: example-business.com
Get Complete Range Of Plumbing & Heating Services Across Charlotte, NC.
Ad: example-business.com
Call Us Today For A Free Estimate. Water Heater Installation & Repair.
Local
Global
Ad: example-business.com
Call Us Today For A Complete Range Of Plumbing & Heating Services
Plumbers Near Me
Nik & Bros Plumbing, Inc
Nik & Bros Plumbing, Inc for Plumber Services | ✔ Heating Systems | ✔ Water Heaters
Step 4
We will set a budget cap that will ensure that you never pay more than that amount. We can help you adjust or pause your payments at any time. In addition, we’ll provide you with an estimate of the results based on your budget.
Step 5
Finally, your ads go visible to people who are looking for your products or services. Your advertisements may appear on Google Search and Maps, as well as on a variety of partner websites.
plumber near me
Ad: example-business.com
Experienced Plumbers – Trusted For 20+ Years
You will only be charged when people take action based on your advertisement, such as calling your business, visiting your website, or getting directions to your store.
With limited PPC Google slots for Google’s homepage, you need to compete with other marketers for a slot. However, as an advertiser, you cannot pay to increase the Google PPC ads’ prominence.
There are several types of pay-per-click (PPC) ads that businesses can use to reach their target audience effectively. Search ads are the most common, appearing on search engine results pages when users enter relevant keywords. Display ads, which appear on websites, help increase brand awareness. Shopping ads are ideal for e-commerce, showcasing products directly on search engines. Video ads, often used on platforms like YouTube, can engage viewers through compelling visual content. Lastly, remarketing ads target users who have previously interacted with your site, encouraging them to return and complete a conversion. Each type serves distinct marketing objectives.
Search ads are a popular form of paid search marketing that targets users actively searching for products or services related to your business. These pay-per-click ads appear in search engine results when prospects query relevant keywords. Ideal for short sales cycles or time-sensitive campaigns, search ads help businesses reach potential customers at the exact moment they are seeking solutions. This approach is highly effective for acquiring high-quality leads, making it a valuable tool for businesses focused on immediate customer acquisition and targeted marketing efforts.
Display ads are a powerful form of online advertising, reaching over 90 percent of internet users. These ads appear on Google’s partner websites and are designed to target individuals who have previously visited relevant industry sites. By combining engaging visuals and compelling text, display ads capture attention and encourage users to take action. This type of advertising is particularly effective for businesses with longer sales cycles or those catering to niche or luxury markets, as it helps maintain brand visibility and drive interest over time. Display ads offer a strategic approach to engaging potential customers in various stages of their purchasing journey.
Social ads are a rapidly growing segment of pay-per-click advertising, appearing on popular social media platforms like Facebook, LinkedIn, and Twitter. These ads are strategically designed to target users based on their interests, behaviors, networks, and demographics. Social media advertising is highly effective for brands that have a strong presence on these platforms and wish to engage with a specific, well-defined audience. By leveraging the power of social networks, businesses can connect with potential customers in a personalized manner, making it an ideal choice for campaigns targeting niche or highly engaged user groups.
Remarketing ads are an effective way to re-engage visitors who have already interacted with your website. These ads target users who showed interest but did not convert, encouraging them to return and complete a desired action. Remarketing is cost-effective compared to other forms of advertising, as it focuses on a highly targeted audience and experiences less competition. By displaying tailored ads across different platforms, businesses can increase conversion rates and maximize their return on investment. This strategy leverages previous interactions to strengthen customer relationships and boost overall campaign effectiveness.
Google Shopping ads are designed to display product images, prices, and key details directly on Google’s search results page, often in a carousel format. This allows users to view product information before clicking on any website, making it ideal for eCommerce businesses. These ads are highly effective for reaching customers who are actively searching for specific products, showcasing offerings with clear buying intent. Google Shopping ads help businesses increase visibility, attract qualified leads, and drive sales, especially for companies with a large product inventory looking to stand out in competitive markets.
In-stream ads, often referred to as YouTube ads, are pay-per-click advertisements that appear within YouTube videos, on YouTube search results, and across video partners within the Display Network. These ads offer businesses a chance to showcase their brand in a dynamic and engaging format, reaching viewers at key moments during video content. Recently, platforms like Facebook have also introduced in-stream ads, enabling companies to place ads during natural breaks in video content. This format helps brands capture attention and deliver targeted messaging to audiences who are already engaged with video content, enhancing visibility and recall.
Gmail Sponsored Promotions (GSP) are a powerful tool for generating direct response leads by placing targeted ads directly in users’ inboxes. These promotions appear in the Promotions tab and can be expanded to reveal detailed content, including offers, images, and calls to action. One key advantage of GSP is the click-to-call functionality, allowing prospects to directly call your business, streamlining the conversion process. This makes GSP an effective way to engage users at any stage of the sales funnel. With precise targeting capabilities, businesses can reach highly relevant audiences, improving lead quality and increasing conversion opportunities.
Local Services Ads operate on a pay-per-lead model, ensuring businesses only pay for actual leads rather than clicks that don’t convert. These ads are designed for service-based industries like HVAC, plumbing, electrical, and locksmith companies, helping them reach local customers actively seeking their services. Local Services Ads appear prominently in search results, offering businesses a high level of visibility to their target audience. This form of advertising is ideal for businesses looking to connect with potential customers in their area, providing a cost-effective way to drive high-quality leads and grow their customer base within specific service markets.
Amazon PPC ads are a growing and effective way for sellers to promote their products on the Amazon platform. These ads help increase brand visibility, drive more sales, and attract additional traffic to product listings by appearing in prominent locations on Amazon, such as search results and product pages. By targeting relevant keywords and leveraging Amazon’s vast audience, businesses can reach potential customers at key moments in their buying journey. Amazon PPC offers a powerful tool for sellers looking to improve product discovery, increase conversion rates, and boost their overall sales performance within the competitive Amazon marketplace.
With our knowledge and experience, plus our extensive tools, we try to understand the customer’s search behavior and predict the key terms and phrases they are likely to enter next on search boxes. We also categorize the key terms and phrases based on various factors like industry relevance, search volume, and competition.
Our paid search specialists work with dedication to refine your keyword list to know the interest and search intent of your target audience. This helps us refine our next campaigns and reach them directly when they search for any offerings your business provides.
Landing pages thrive on visual appeal, but your business will not grow if only the landing page attracts the customers, and it does nothing to convert leads. A PPC ad is supposed to direct the user to an optimized landing page. Without the quality and quantity of your leads, you might lose the chance of converting users to customers.
With our PPC landing page optimization services, you get strong headlines, high-performing keywords, engaging content, and an attention-grabbing Call to Action. With our SEO and PPC services integration, you can make your prospects take any action you want them to.
You get all kinds of PPC management services in our company. Services including keyword research, analysis, channel strategy, campaign launch, etc., are best for driving immediate and quality traffic to your website and landing pages without any hassle or issue. All our PPC marketing services are performed and worked on by various experts in the team.
Don’t worry about the costs because we provide custom packages that suit your business’s unique requirements and budgets. Any budget or package you choose, you will get effective and conversion-driven campaigns.
We provide paid search advertising services using which you can take your brand to the top of search engine results on Google. Our experienced and skilled specialists will optimize your ad targeting strategies, work on high-volume keywords, develop PPC bidding strategies, analyze your ROI for improving quality score, CTR, and impression share.
It also doesn’t matter how many impressions your ad gets, because if they don’t click on it, you don’t have to pay. This means a cost-effective way to build brand awareness as many can see your brand info and recognition, but since not everyone is clicking you don’t have to pay as much.
Our team experts work on optimizing conversion rates by working on excellent writing persuasive PPC ads, designing landing pages of your website, and developing user-friendly leads capture forms. This is what helps in boosting your quality score and conversion rates.
With our services, you can grab the attention of your customer at the right place and right time, and you can do so without spending any extra cost. We can help you increase your profit and move your customers to the bottom of the sales funnel. CRO may be different depending on your business and industry, but our comprehensive range of PPC services will take care of it.
Your target consumer can be found on a many search engines, such as Bing and Google, when you use our complete PPC services. Our services assist you in increasing your website traffic and online revenue. We can ensure that your brand offerings are reaching the right audience groups through a variety of in-depth PPC audits.
You will receive optimised PPC advertising for various platforms and search engines, which will assist you in improving SEM targeting and obtaining high engagement rates.
Our remarketing services are cost-effective and help you connect with viewers who have visited your website before. What we do is identify campaigns that have high performance, create remarketing ads for quality customers and tap into site visitors who have shown intent for purchasing your brand offerings. With the help of optimal frequency settings, we control the limits of remarketing ads appearing to the same person and eventually reducing your extra marketing expenses.
Our competitive remarketing campaign will help your website drive sales, leads, and revenue.
YouTube ads are one of the most successful and powerful marketing strategies as they are optimized video ads that are meant to create a lasting impression on your prospect’s mind. But these also require skills as video marketing is more focused on telling a story and making things memorable for your prospects.
With our targeted YouTube video marketing approach, you get in-stream ads that are targeted towards connecting with your potential customers. We help you create short, relevant, and optimized YouTube ads that uniquely presents your business.
While creating a campaign in Google Ads, you can select a goal, which helps you in decision making. When you select a goal, you are guided with certain features that make your campaign successful. You should be thoughtful while selecting a goal as it should match the attributes of whatever you expect to achieve from the campaign – sales or website traffic. Selecting a goal will provide you with recommendations of features and settings that work towards helping you achieve what is important for your business.
You can select your goal while creating your campaign, and it should correspond to the results you want from the campaign and your business. Say, if you want the users to visit your website after they have viewed the ads, you should select the ‘Website traffic’ goal. After selecting your goal, you will get recommendations of features and settings specifically made for generating traffic to your website.
However, note that you don’t necessarily have to choose a goal, and you can create a campaign without selecting a goal. You can also add or remove a goal whenever you want. You can read more about each goal by hovering your cursor over whichever goal you want to know.
After selecting the goals, you can select what type of campaign you want to run, you get to choose where you want your customers to see your ads, setting, and other options. Later you can select what networks you want your ads to appear.
Low Barrier to Entry
Enhanced Brand Visibility
Result-Driven
Experimentation
Trackable Data
Total Customization
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Affordable PPC Advertising Packages: Contrary to the services provided by other PPC marketing organisations, we meticulously craft our PPC advertising packages to maximise the benefits received by businesses of all sizes and types.
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Detailed Reporting: You can expect us to provide you with regular and detailed reports about how the activities and campaigns are performing. Apart from these, we also allow you access to our client dashboard, where you can monitor your campaign.
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Google Partner: Our PPC marketing experts are certified Google Ads PPC specialists having experience and knowledge in the field of digital marketing. Working with our experts ensures result-driven PPC campaigns for the growth of your business.
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Dedicated PPC Management Company: Our company is dedicated to your business because as soon as you start becoming our client, we help you with your marketing goals by reading your existing campaign’s performance.
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Multi-Location PPC: Having a diverse customer base requires PPC ads to serve multiple locations. With our services, you get a multi-location custom PPC structure to your targeted demographics. We create personalized ad copies for the PPC campaign.
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PPC Specialists: As you become a client of our PPC company, you get a single point of contact for managing your PPC campaign and request any guidance or answer your doubts.
While SEO is an effective way to enhance organic traffic, build brand awareness, and establish a customer base, it is also a very slow process. Many SEO companies will agree that to obtain the SEO results, you need to wait for at least 4-6 months. Some studies will also tell you that hardly 5.7 percent of the web pages get to see SEO campaign results within a year of launching.
Many marketers fail to achieve their marketing goals while choosing the path of organic search because, again, SEO takes time. For this reason, any marketer who wants to reach their marketing goals, go for PPC marketing.
Pay Per Click has been one of the most powerful marketing methods for marketers, allowing them complete control over marketing campaigns. You can use pay per click to show your brand offering to your desired target audience, whenever you want and wherever you want.
As PPC marketing is focused on laser-targeted visibility, the journey of viewers to become buyers is fast and has increased conversion rates. PPC marketing is the perfect choice for your business marketing if you are looking for a short-term strategy to promote your business and its services. Despite being a short-term strategy, PPC delivers long-term benefits.
Yes, there is a one-time setup fee for each PPC Plan. You can check our PPC Packages for more details.
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