Want to let the world know about your brand? Choose our Columbus social media marketing services
With the help of social media marketing services from our Columbus social media marketing specialists, you’re sure to get measurable results even if you have a low marketing budget. Having catered to the needs of businesses of all types and sizes, our team is well-positioned to serve you in the best possible manner.
It may sound unbelievable but many businesses grow relying on Facebook marketing alone. Our Columbus social media marketing analysts will help you explore every aspect of the platform so that you can take an all-round approach to reach new audiences, stay connected with them, drive them to your site, and convert them.
Businesses primarily turn to LinkedIn marketing for two reasons. First, they can connect with different groups of professionals and second, they can use the networks of other businesses to maximize their reach. Our Columbus social media marketing experts have exceptional proficiency in LinkedIn marketing and will help you make the most out of it.
Successful Twitter marketing is all about creating concise yet powerful posts called Tweets and posting them multiple times depending on your brand’s requirements. Our Columbus social media marketing pros will ensure that your Tweets reach a vast audience quickly, entice them to interact with your brand and become your followers.
With a massive viewer base, YouTube brings incredible opportunities your way to build a robust community of followers. By using the YouTube marketing services from our Columbus social media marketing professionals, not only will you be able to build a community but will also be able to increase your conversion rates rapidly.
A lot of individuals visit Pinterest regularly to get innovative ideas and learn about new products. This means by letting an adept Columbus social media marketing team handle your Pinterest marketing activities, you can grab the attention of a significant number of people and try to convert them into loyal customers.
With Instagram marketing, it’s possible to improve your brand awareness and improve your sales figures simultaneously. Our Columbus social media marketing analysts will help you achieve both of these with minimal effort on your part. We’ll also help you reach influencers who’ll help speed up your brand’s growth by leveraging their own networks.
Choose our comprehensive range of Columbus social media marketing services to outperform your toughest competitors
Social media marketing in Columbus is an invaluable tool for increasing local business visibility. At JDM Web Technologies, we know that visibility doesn’t just mean being seen; it means being seen by the right people, at the right time, with the right message. In a competitive city like Columbus, where businesses are vying for attention, we focus on elevating your brand by implementing tailored social media strategies that reach local consumers in a meaningful and engaging way.
Columbus has a growing digital landscape, with more people turning to social media platforms for information, recommendations, and entertainment. This presents a golden opportunity for businesses to boost their local visibility. By leveraging platforms like Facebook, Instagram, and Google My Business, we ensure that your business is front-and-center when people search for products or services like yours in Columbus.
One of the most powerful tools in local social media marketing is geotargeting. At JDM Web Technologies, we use location-based targeting to deliver your message to people within a specific radius of your business. Whether you have a brick-and-mortar store in downtown Columbus or a service-based business catering to surrounding neighborhoods, this strategy helps ensure that your marketing efforts are focused on a relevant local audience.
Social media also provides an excellent platform for creating community engagement. Through Facebook groups, Instagram stories, and local partnerships, businesses can interact directly with potential customers. At JDM Web Technologies, we encourage our clients to participate in local events, sponsor community activities, and create content that resonates with Columbus residents. This builds brand recognition and fosters a sense of connection with your audience.
In addition to organic content, we also run targeted paid social media campaigns to increase local visibility. Paid campaigns allow us to hyper-target specific demographics, ensuring that your ads are shown to individuals who are most likely to convert into paying customers. With our in-depth understanding of Columbus’ market trends, we optimize your campaigns to make every dollar count, ensuring that you get the best return on investment.
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For e-commerce businesses, social media is more than just a tool for brand awareness—it’s a direct driver of sales. At JDM Web Technologies, we know that the ultimate goal of social media marketing is to convert online engagement into revenue. By creating a strategic social media plan that is tailored to your e-commerce business, we help you increase traffic, boost sales, and maximize your return on investment.
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Our approach to increasing sales for e-commerce businesses in Columbus is multifaceted. First, we focus on attracting the right audience. We use targeted ads, organic content, and influencer partnerships to direct potential customers to your online store. By identifying the platforms where your target audience spends the most time and tailoring content to match their preferences, we ensure that your products are visible to the people who are most likely to make a purchase.
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We also use proven techniques like retargeting ads to keep your products in front of potential customers who have already interacted with your website or social media. These retargeting campaigns remind them of products they’ve viewed, encouraging them to return and complete their purchase. This strategy has proven to increase conversion rates and boost overall sales.
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Furthermore, at JDM Web Technologies, we understand that the customer journey doesn’t end with a purchase. We help e-commerce businesses in Columbus build a community around their brand, fostering long-term relationships with customers. By creating engaging content, responding to customer inquiries, and using social proof like customer reviews and testimonials, we nurture brand loyalty, leading to repeat business and customer referrals.
At JDM Web Technologies, we firmly believe that a balanced, integrated approach to digital marketing can deliver the most impactful results for our clients. One of the most effective strategies we use to drive results for businesses in Columbus and beyond is the combination of organic and paid marketing efforts. This dual strategy maximizes reach, enhances brand visibility, and drives more conversions, ultimately contributing to long-term success.
Increased Visibility and Reach
When you combine organic and paid strategies, you significantly broaden the scope of your digital presence. Organic marketing—through methods like search engine optimization (SEO), content marketing, and social media engagement—naturally attracts users who are already interested in your industry or products. However, the reach of organic efforts can be limited in terms of time and visibility, especially when competing in a saturated market.Paid strategies, on the other hand, offer instant visibility. Through well-targeted ads on platforms like Google Ads, Facebook, and Instagram, you can ensure your message reaches a much wider audience, including those who may not have discovered your business organically. By blending both approaches, you ensure that you’re visible both to users who are actively searching for your services (via SEO) and those who need a nudge in the form of paid ads.
Enhanced Targeting and Personalization
Paid campaigns allow you to zero in on specific demographics, behaviors, and interests. With the data-driven nature of paid advertising platforms, you can target highly specific customer segments based on age, location, interests, and even purchasing behavior. This granular level of targeting is difficult to achieve with organic strategies alone.However, the beauty of combining organic and paid efforts is that they complement each other. While organic content can build trust and credibility over time, paid campaigns allow for more direct and immediate interactions with potential customers. For example, you can use paid social media ads to increase awareness, and then drive users to valuable organic content on your website, creating a seamless journey that nurtures leads into customers.
Synergy Between Organic Content and Paid Ads
An integrated approach enhances the effectiveness of both strategies. Paid ads can drive immediate traffic to your site or landing page, which may lead to organic content getting more exposure as users engage with it. At the same time, high-quality organic content can improve the performance of your paid campaigns. For instance, blog posts, articles, or social media posts that resonate with your audience can be repurposed as ad content, providing both organic and paid benefits.This synergy between paid and organic strategies also helps improve your quality score on platforms like Google Ads, which directly impacts the cost and performance of your campaigns. The better your organic presence, the more likely your paid ads will be seen by relevant users at a lower cost.
Long-Term Growth with Sustainable ROI
Organic marketing is a long-term investment. It requires time to build momentum, especially in competitive industries. However, the results can be highly sustainable. Paid advertising, in contrast, provides more immediate results but can be costly over time if not optimized.By combining both strategies, you achieve a balance between short-term and long-term growth. Paid ads can provide quick returns, while organic efforts ensure long-term sustainability. In the process, you’re building a brand that not only attracts immediate attention but also enjoys sustained traffic and engagement over time, making your investment in both organic and paid strategies highly profitable.
Continuous Data Insights for Optimization
At JDM Web Technologies, we emphasize the importance of data-driven decision-making. Both organic and paid strategies generate valuable data that can be used to optimize future efforts. For example, paid campaigns give you real-time insights into what’s working and what’s not, allowing for swift adjustments. Organic efforts, on the other hand, provide insights into long-term trends, user behavior, and content performance.By analyzing the data from both organic and paid strategies, you can refine your overall marketing approach, ensuring that both your SEO and paid campaigns are working together toward the same goal. This continuous feedback loop allows you to constantly improve and adapt your marketing efforts to changing consumer behaviors and market conditions.
At JDM Web Technologies, we recognize that social media marketing is an ever-evolving field that demands the use of cutting-edge tools and technologies to stay ahead of the curve. To ensure that we’re delivering the best results for our clients, we utilize a robust set of tools and platforms to help us execute, track, and optimize social media campaigns efficiently.
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Social Media Management Tools
Managing multiple social media accounts across various platforms can be a daunting task, but with tools like Hootsuite, Buffer, and Sprout Social, we can schedule posts, track performance, and manage engagement from one centralized dashboard. These tools allow us to plan and execute content strategies ahead of time, ensuring that posts are delivered at the optimal times to engage with our target audience.
By leveraging these tools, we can maintain a consistent presence across all major social networks, from Facebook and Instagram to Twitter and LinkedIn, without the need for manual updates.
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Analytics and Reporting Platforms
Data is the backbone of any successful social media campaign, and tracking performance is key to improving future efforts. Platforms like Google Analytics and Facebook Insights give us valuable insights into how social media traffic is performing, which channels are driving the most conversions, and how users are interacting with your content.
We also use Socialbakers and Iconosquare to measure social media engagement, track follower growth, and evaluate the effectiveness of our posts and ads. These tools help us gauge not just the quantity of interactions but also the quality, allowing us to refine our strategy to maximize results.
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Content Creation Tools
Creating high-quality, engaging content is essential for social media success. To craft visually appealing posts, we rely on Canva, Adobe Creative Suite, and Piktochart for graphic design. These tools enable us to design professional-grade visuals, infographics, and video content that capture attention and encourage engagement.
We also use Lumen5 for video creation, transforming blog posts into engaging video content that can be shared across social media platforms. Video is one of the most effective content types on social media, and with these tools, we can create compelling videos without the need for expensive production equipment.
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Paid Ad Management Platforms
For clients running paid social media campaigns, we rely on the native ad managers of each platform, including Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads. These platforms allow us to target specific audiences with highly relevant ads, track performance, and adjust targeting based on real-time data.
We also use AdEspresso to manage and optimize Facebook Ads, allowing us to test multiple ad variations and quickly scale the best-performing ads. This is crucial for maximizing the ROI of paid campaigns and ensuring that your ad spend is used efficiently.
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Influencer Marketing Platforms
Influencer marketing is a powerful tool for brands looking to expand their reach on social media. At JDM Web Technologies, we use BuzzSumo and Upfluence to identify potential influencers who align with your brand values and target audience. These platforms allow us to discover top influencers, evaluate their audience demographics, and track campaign performance, ensuring that influencer partnerships yield maximum results.
Tracking campaign success is an integral part of our process at JDM Web Technologies. As a social media marketing agency in Columbus, we employ a variety of tools, strategies, and metrics to ensure that each campaign is meeting its goals and delivering the desired results.
Defining Clear Objectives and KPIs
Before launching any campaign, it’s crucial to establish clear objectives. At JDM Web Technologies, we work with our clients to define specific goals—whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales. Once these goals are established, we determine the key performance indicators (KPIs) that will be used to measure success.
KPIs may include metrics such as engagement rate, click-through rate (CTR), conversion rate, reach, impressions, and return on ad spend (ROAS). By setting these parameters upfront, we ensure that we’re measuring the right aspects of the campaign’s performance.
Using Analytics Tools
To track campaign success, we rely heavily on analytics tools. Google Analytics is our go-to platform for tracking website traffic that comes from social media platforms. We look at referral traffic, bounce rates, time on page, and goal completions to understand how users are interacting with your website after clicking through from social media.
For social media-specific metrics, we use the native analytics tools within each platform, such as Facebook Insights, Instagram Analytics, and Twitter Analytics. These platforms provide valuable insights into engagement metrics, audience demographics, and the overall performance of each post or ad.
A/B Testing
A/B testing is an essential strategy we use to track and optimize campaign performance. By testing different variations of ads, posts, or landing pages, we can determine which version resonates most with your target audience. A/B testing allows us to make data-driven decisions and continuously improve the campaign in real time.
Conversion Tracking
Ultimately, the goal of any campaign is to convert leads into customers. That’s why we use conversion tracking tools like Google Tag Manager and Facebook Pixel to track specific actions taken by users after they engage with your ads or posts. These tools allow us to measure how well your campaigns are driving valuable actions, such as form submissions, purchases, or sign-ups.
Regular Reporting and Optimization
At JDM Web Technologies, we believe in transparency and communication. We provide regular reports to our clients, detailing the performance of their social media campaigns. These reports include insights into what’s working well, what needs improvement, and where we can make adjustments to optimize results.
By regularly monitoring campaign performance and making data-driven adjustments, we ensure that every campaign is continuously optimized for success.
At JDM Web Technologies, we take a methodical and results-driven approach to creating effective ad campaigns for our clients. Our process is built on research, strategy, creativity, and continuous optimization to ensure that every campaign achieves its goals.
The first step in creating an effective ad campaign is to understand the target audience. We conduct thorough market research to gather insights into your ideal customers, including demographics, behaviors, interests, and pain points. By understanding who you’re trying to reach, we can tailor the messaging and creative to resonate with them effectively.
Next, we work with you to define clear objectives for the campaign. Whether it’s generating leads, driving sales, or increasing brand awareness, establishing specific goals helps guide the entire campaign process. These objectives will be used as the basis for measuring success and determining which metrics to track.
With a solid understanding of your audience and campaign goals, we move on to creating the ad content. Our team at JDM Web Technologies handles everything from copywriting to design, ensuring that the messaging is compelling, clear, and aligned with your brand voice. We also test various formats, such as images, videos, carousels, and dynamic ads, to see which performs best.
Once the creative is finalized, we set up the campaign on the appropriate advertising platform(s). We meticulously define the targeting parameters, ensuring that the right audience sees the ads at the right time. We also determine the budget, deciding how much to allocate to each ad set based on goals and available resources.
The work doesn’t stop once the campaign is live. We continuously monitor the performance of the ads, tracking key metrics like CTR, conversion rate, and ROI. If certain ads aren’t performing well, we make adjustments—whether it’s changing the copy, adjusting targeting, or reallocating the budget. Through constant optimization, we ensure that the campaign is delivering maximum value.
Finally, after the campaign concludes, we provide you with detailed reports on its performance. These reports outline what worked well, what didn’t, and provide actionable insights to improve future campaigns. By continually analyzing and learning from each campaign, we refine our strategies and ensure ongoing success.
Our team has everything you need to make the most out of your social media marketing efforts
We’re the only Columbus social media marketing agency that has proven expertise in handling all the popular social media platforms. Even if you choose to run campaigns on multiple platforms simultaneously, our team will come up with individual strategies for each of them, ensuring you get to achieve the desired results.
Another key factor that helps JDM stand out from the rest is the ability of our Columbus social media marketing team to build innovative strategies using both conventional and the latest marketing techniques. Our decades of collective experience in the field of social media marketing enable us to do this efficiently.
No matter if you want to utilize Instagram, Facebook, LinkedIn, Twitter, or any other popular social media platforms, you can count on the knowledge of our Columbus social media marketing professionals for the best services. Our team has mastered all the leading platforms and thus, can help you with any of them.
At JDM, it has always been our top priority to let the clients know about the results of our activities associated with their campaigns. When you hire our Columbus social media marketing team, you’ll receive detailed reports mentioning different key performance indicators that will help you get a clear idea of your campaign’s progress.
Having a competent technical team to monitor your campaign has become a must these days and this is exactly where our Columbus social media marketing company excels in. Our dedicated technical support team works around the clock and has the knowledge and skills to resolve any issues as quickly as possible.
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Better user engagement is one of the fundamental aspects of any successful business. And with social media marketing, you get to use a diverse range of tactics to keep your target audience engaged. From sharing educational content to hosting contests, sharing news of product launches, and more, you can do many things to attain this.
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Irrespective of the platform you focus on, a strong social media marketing strategy can dramatically improve your brand awareness. If your offerings are really beneficial for your prospects and you promote their USPs strategically, it shouldn’t take much time to have them talk about your brand and share its information with others.
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When done right, social media marketing has the power to elevate your brand reputation quickly. By prioritizing addressing the needs of your prospective and present customers, not only can you build trust but also capture the attention of other social media users who may turn to your brand in the future.
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You can join any popular social media platform for free and start using its free tools and features to begin social media marketing. However, it’s vital to hire a well-reviewed team of Columbus social media marketing professionals to maximize your reach and achieve the desired results within a short span of time.
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From posting engaging content to inserting links to your web pages, several methods can be used to drive significant chunks of traffic to your site. Sharing news about things like events, discounts, special deals, offers, etc. can also help you capture the attention of many social media users and entice them to visit your site.
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No matter which specific groups you want as your customers, social media marketing lets you target them efficiently and effectively. Almost all leading social media platforms have hyper-targeting options that can be used to reach targeted groups and attract them to your site to have them complete your desired actions.
When you engage a leading Columbus social media marketing agency to manage your social media marketing activities on an hourly basis, you should be ready to pay an hourly fee between $100 and $199. In case you desire to hire a similar company on a project-wise basis, your minimum cost should stand at $1,000.
In case you run a small business in Columbus, or surrounding areas and your local prospects know about its offerings, our basic social media package should be the ideal option for you. When you purchase it, our Columbus social media marketing specialists will manage two platforms while creating up to 10 monthly posts for you.
If you want to maximize the reach of your mid-sized business and acquire more qualified leads within a reasonable time frame, you should purchase our advanced social media package. With this package, three of your preferred social media platforms will be fully handled by our Columbus social media marketing experts.
Primarily, our enterprise social media package is aimed at helping large companies such as e-commerce stores promote their offerings in the best possible manner. Five of your platforms will be managed by our Columbus social media marketing professionals under this package. You’ll also get 20 custom image posts and 30 posts every month.
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