Understand the On-Page SEO to Direct Your Business in Success Path

Introduction to on-page SEO

On-page SEO, aka on-site SEO, is the major process of optimizing your site’s different back-end and front-end components. It helps rank in the search engines and brings more traffic.

It assists search engines such as Google in understanding your site better and enhancing the rankings. As a result, your site will get more organic traffic.

In other words, on-page SEO is the major practice of optimizing the web pages for certain keywords to enhance search visibility and traffic. It consists of all the SEO practices, which need to be implemented on the page level.

Not like backlinks, you have 100% control over the on-page SEO. Unlike technical SEO, you do not require hiring a third party service and handling everything in-house.

However, when you join hands with the professional, you will get the best out of the on-page SEO. The expert team will work on your site and boost the rank immediately.

Importance of the on-page SEO

On-page SEO is the major key to enhancing your SERP rankings in a short time. But, it should perform rightly. Or else, it will not tell Google and other search engines about the content on your site.

In addition, on-page SEO is a vital element in conveying how much value you provide to your visitors and customers. Many people wrongly assume that creating and publishing content on their site is enough for a higher SERP ranking and organic traffic.

Many things are required more than that. Among them, keeping the site to be optimized for both search engine bots and human eyes are important. It also helps you to rank higher and attract new traffic.

Let’s take Google as an example to understand the importance of on-page SEO. Google is always looking for the relevant search result for the query. Due to this, their algorithms look for other appropriate content on the page.

The content should add value and an efficient solution to the searcher’s query. Additionally, users will appreciate your company’s clarity, which on-page optimization provides.

Major elements of the on-page SEO

Almost all the on-page SEO elements fall into the following major categories: HTML, content, and site architecture. These elements are further divided into many sub-categories and look at below to know everything in detail.

Content elements

Content elements often indicate the elements within your website copy and content. Under this section, you have to focus more on crafting the top-quality page content, which advantages your visitors and conveys to Google that your site renders value.

High-quality page content

The major sub-category under the content element is the high-quality page content. Do you know that the heart of on-page SEO is page content? It has the potential to convey to both readers and search engines what your business and site are all about.

The first step in developing the top quality content is picking up the relevant keywords and topics. After looking into Google for terms and checking the competitor’s keyword usage, you must conduct the keyword research.

Make use of the keyword search tools to end up with the high-traffic keywords to improve the standard of your content. Next, you should consider how your page content falls into the purchaser’s journey and visitors’ search intent.

These aspects impact how you access your keywords and the types of content you develop. For instance, if the buyer’s journey is in the awareness stage, create the blog posts and homepage. Regarding decision making, go with the product demos, contact page and comparison tools.

So, you are now aware of the important elements that need to be available in the content. It is the right time to write your page content or clean up the existing content if you perform on-page SEO auditing.

Being the biggest name in the digital marketing field, JDM Web Technologies has advised business owners and marketers to follow these practices when developing high-quality page content.

1. Add some relevant and engaging visual content to help audiences understand the purpose of the content quickly and easily.
2. Always incorporate short and long-tail keywords in a natural way.
3. Develop the content, which people will share and wish to link to
4. Solve your targeted audience’s issues and problems actively.
5. Write the content for your specific buyer persona.
6. Optimize for conversions with the call-to-action to promotions and products pages.

High-quality page content is important for the SEO strategy because it is the root of all other on-page SEO elements. Therefore, invest ample resources to create and optimize the content.

HTML Elements

HTML elements are nothing but the elements in your source code. You can click view -> developer -> view source in the top menu. It helps you to view the source code of any page. The source code should be friendly and easy of understanding.

Look at below to know the important aspects of the HTML elements.

Page titles

Your website page titles are the most vital SEO element. It is also called the title tags. You have to mention page titles in this format: <title> Importance of on-page SEO </title>. Titles usually tell search engines and visitors what they find on the corresponding pages.

If you wish your site pages to rank higher on the search engine, you should include the focus keywords for every page in the titles. Make sure you incorporate the keywords naturally. Go through the best practices to follow when developing the page title.

1. Keep the tile under 70characters as per the recent Google’s update. If your title is longer, it will be cut off in the search results.
2. Never stuff the title with keywords that offer a tacky and spammy reading experience.
3. Make the title appropriate to the page content and avoid using all caps.
4. Do not forget to include your brand in the page title.

You should research well before putting a title for your page because it plays a vital role in ranking on the SERP and reaching the audience.

Image Alt-Text

Image alt-text is similar to SEO for your images. It conveys to search engines what your images are about. It is highly mandatory because Google now provides image-based results for the users.

It means users may find your site through your images. But, you should add alt-text to your images to make your users access this feature.

When adding image alt-text, you should keep these things in your mind.

1. Use keywords naturally and do not stuff keyword
2. Keep it shorter and make it a minimum of 125 characters
3. Make it specific and descriptive

You can research the web to collect more details regarding this topic to clarify your doubts.

Headers

In the HTML elements, headers are another vital stuff. It is also called the body tags and referred to as <h1>, <h2>, etc.

These tags assist organize your content for the readers. It also assists the search engines in differentiating the specific part of your content that is relevant and vital based on the search intent.

Be sure to include crucial keywords in your headers. However, pick up the different ones than what is included in the page title. Always put the most important keywords in <h1> and <h2> headers.

Meta Description

Meta descriptions refer to the short page descriptions, which appear under the title in the search results. It tells the audience what the content is in a few lines.

Even though it is not the official ranking factor for the search engines, it influences whether the page is clicked on. Due to this, metal description is vital when doing on-page SEO.

You can copy the Meta descriptions over to any platform when the content is shared, and thus it encourages click-through.

Here is how to make a good and appropriate Meta description.

1. Try to keep the Meta description under 160 characters even though Google has allowed longer descriptions, i.e. up to 220characters.
2. Access the complete and compelling sentences
3. Try to include your entire keyword phrase or keyword to make it look natural.
4. Do not access alphanumeric characters.

Site Architecture Elements

Site architecture elements indicate the elements, which make up your site and site pages. The way you structure your site helps search engines such as Google crawl the pages and content easily.

Page URLs

Remember that your page URLs must be simple to digest for both search engines and readers. Keeping your website hierarchy consistent plays a vital role because you have to create subpages, blog posts, and various internal pages when it comes to keeping your website hierarchy.

You should remove unnecessary and extra words when writing SEO-friendly URLs. Make sure you use only one or two keywords and HTTPS if possible to get a positive ranking factor.

Mobile Responsiveness

Unlike desktop searches, people started to search the website on their mobile, and thus you should design your site to be working on all kinds of devices. Or else, you will lose the potential audience.

Remember that Google started favoring websites, which optimized faster mobile speeds. This is where mobile responsiveness matters a lot.

So, you should pick up the right website design, theme, layout and hosting service. These things help your site be navigable and readable on the mobile.

Use mobile-friendly test tools if you are unsure about your site’s mobile readiness. If you are thinking about designing a website suitable for both desktop and mobile, leave this big task to us.

JDM Web Technologies has years of experience and knowledge in this domain. We will put more effort to design a site compatible with all devices, including mobile.

Internal linking

The process of Hyperlinking to other useful pages on the site is internal linking. It is crucial for on-page SEO because internal links often send the users to other pages on the site.

In addition, it keeps them around your website longer. Thus, Google will understand how helpful and valuable your website is.

If the reader is on your site longer, it indicates more time Google needs to crawl and index your website pages. It assists the search engine to absorb more information about your site and boosting its ranking to reach the top of the SERPs.

Website Speed

Whether users view your site on mobile or desktop, you must ensure that your website has the potential to load quickly. In on-page SEO, page speed is a big thing.

Almost all search engines care more about the user experience beyond anything. If your website loads slowly, visitors will never stick around and look for other platforms.

Google knows these things very well, and thus it encourages the site with faster loading speed. Moreover, the website speed impacts conversions and ROI greatly.

Professional Tips For the On-Page SEO

Before editing and building an on-page SEO strategy, you should keep these tips in your mind. It helps you to go through all the obstacles and achieve your goals.

1. Crawl and index your site
2. Never optimize for something too broad or different
3. Monitor your site often until you get the desired results
4. Ensure you look at the current content, keywords rankings, SEO strategy and competitive density before deciding
5. Always prioritize the pages according to the potential impact
6. You should ensure that you have done it properly when you redirect URLs.

Checklist of the on-page SEO

Now, you get more understanding about the SEO elements. Let’s get into the steps of auditing and enhancing your on-page SEO.

1. Crawling the website is the first thing to consider in the on-page SEO checklist. It is nothing but getting the overview of your site pages, which search engines have indexed. Once you complete website crawling, export the results into the excel file. Ensure you put three columns of data to focus on: web address, page title and Meta description.
2. Conduct the SEO audit and then define your website architecture. It assists you to prioritize and organizing your web pages.
3. Always spend some time reviewing your current URLs, Meta descriptions, and page titles to ensure whether it needs updation.
4. Check whether you put the keyword in your site URL and include the keywords throughout the web page.
5. Do not forget to track topics and keywords for every page. It renders more in-depth details about that topic.
6. Avoid keyword stuffing because it is the biggest mistake people make on their on-page SEO.
7. Ensure you establish value propositions for every page because it is the most overlooked element in the SEO strategy.
8. Try to define your target audience, and thus, reaching them will become easier.
9. Add new Meta descriptions and then review and edit page content whenever required.

What Are The Major Benefits Of On-Page SEO?

Many people do not know the importance of on-page SEO, and thus they lose many valuable benefits. Whether you are a marketer or business owner, you should know the benefits of on-page SEO.

Firstly, on-page SEO helps you rank higher in the SERPs because it lets you create unique quality content and access them on your site.

Whenever you think about getting and improving your local reach and visibility, on-page SEO practice will help you a lot.

Almost all businesses expect organic traffic because it takes their site to the new height and stands out from the crowd. You can do it by implementing on-page SEO strategies. It does not take more from your pocket for advertising.

Accessing the on-page SEO properly renders your site an element of uniqueness. So, you will get higher visibility among the audiences.

If you have any doubt about creating and implementing an on-page SEO strategy, you can join hands with the professional.