Reaching Local Customers
The largest advantage of local SEO is that it makes reaching local customers possible who are actively looking for your products or services. When a prospect in San Diego enters “best coffee shop near me” or “San Diego plumber,” your business would then appear on the first page because of local SEO. Likewise, local SEO strategies would get you the right high-intent customers already in the market for what you are offering, making them more likely to convert to actual paying clients.